SEO recommendations are specific, prioritized actions that improve a website’s visibility in search results. They usually cover technical SEO, on-page content, internal linking, user experience, and authority signals. A good recommendation does not just say what is wrong. It explains what to change, why it matters, and what result to expect.
What SEO recommendations include
Most SEO recommendations fall into a few practical categories:
Technical fixes
These help search engines crawl, render, and index pages correctly. Common examples include fixing broken links, improving page speed, resolving duplicate content, and making sure important pages are indexable.
On-page improvements
These focus on the page itself. Recommendations may include rewriting title tags, improving headings, adding missing keyword context, strengthening internal links, and matching content more closely to search intent.
Content opportunities
This includes creating new pages, expanding thin content, adding FAQs, or updating outdated articles. The goal is to cover topics your audience is already searching for in a clearer and more useful way.
Why SEO recommendations matter
Without clear recommendations, SEO audits often become long lists of issues with no action plan. Strong recommendations turn findings into work that a founder, marketer, developer, or writer can actually complete.
They also help teams prioritize. For example, fixing a noindex tag on key product pages will usually have a bigger impact than rewriting a blog image alt attribute. Good SEO recommendations save time by focusing effort where it can produce measurable gains in rankings, traffic, and conversions.
How to write useful SEO recommendations
Each recommendation should include four parts: the issue, the fix, the reason, and the priority. Keep the wording direct and actionable.
Example format:
Issue: Category pages have duplicate title tags.
Recommendation: Write unique titles for each category using the main product type and modifier.
Why: Unique titles help search engines understand page differences and improve click-through rate.
Priority: High, because these pages target commercial keywords.
Practical example
If an online store has a page titled “Shoes” but the page actually sells women’s trail running shoes, a better SEO recommendation would be: change the title tag to “Women’s Trail Running Shoes | Brand Name,” update the H1 to match the product category, add internal links from related running content, and expand the copy with sizing, terrain, and use-case details. This is more useful than simply saying “optimize the page for keywords.”
What good SEO recommendations look like
The best recommendations are specific, tied to business pages, and easy to assign to the right person. They should be realistic for the team, based on evidence, and connected to a likely outcome. In practice, that means fewer vague suggestions and more clear next steps that support rankings and revenue.